Manifesto

We built the app we were looking for.

For you who wants to eat better, move better, without your allergies being treated as a checkbox, without being sold illusions, without being judged when something unexpected happens.

Buddy in an attentive, calm pose
The observation

Health apps don't know you.

We spent years paying for apps that counted our calories without ever asking what we liked, that rated our products without checking what we could digest, that threw generic workouts at us without considering our conditions, our equipment, the fact that we'd been working until 11pm.

And above all, we saw something simple: when you declare an allergy, a condition, a diet, it should be taken into account everywhere, all the time, for life. Not a checkbox in an onboarding, forgotten 30 seconds later.

So we're building the opposite. An app that really learns to know you. You declare your profile (conditions, allergies, diets, equipment, household, typical week) once. We apply it everywhere: your menus, your groceries, your workouts, your tracking.

When you change, we follow. You change jobs, you take up tennis, you learn you're lactose intolerant. You say so. We adapt. No re-signup, no questionnaire to redo.

The answer

An assistant that learns to know you.

Our commitment

2 promises we keep. Otherwise, we shut down.

If we drift on either of these 2, you can call us out publicly. We write it in black and white so we don't get the luxury of forgetting.
Buddy in a warm pose

Taking my health back.

At 25, after an occupational-health appointment, I was diagnosed with type 2 diabetes. Dangerous levels. Risky if not addressed quickly. Ten years of barely moving, rich and unbalanced eating: the bill landed, full in the face.

I wanted to take myself back, for me and for my health. I started with food: balanced recipes adapted to my condition, composed with an assistant I was hacking together on the side. For three months I followed it to the letter. I discovered foods I'd never have eaten otherwise, new tastes. Always pleasure, but right-sized, and adapted.

Then I picked sport back up. Same method. Five months after the diagnosis, my blood work was back in the green, with my treatment, yes, but also thanks to that assistant I'd built for myself. And I realised one thing: what I'd built to save myself, millions of people across Europe could use. That's where Budday was born. Whether you're diabetic, intolerant, celiac, parent of a child with special diet, or simply someone who wants to eat better and move more, without spending their evenings on it.

Budday is that. The assistant I wish I'd found at 25, for those with constraints, and for those who just want to live better.

Adrien
Co-founder of Budday

Lining up everything that matters.

I wouldn't call myself very sporty. I love walking, strength training away from the gym, I'm passionate about pole dancing, and I recently took up running. Fitting all of that into my daily life was getting complicated.

To get better at pole, I started taking my strength sessions more seriously. But it wasn't enough: I had to give my body the energy it needed to reach my goals, and I was a little lost. What to do, how, and when? What to eat, how, and how much?

On top of it all came my cycle: the hormonal and temperature swings didn't help. I started looking for a way to line up my goals, my nutritional needs, and my cycle.

That's when the idea of bringing it all together in one place came to me.

Taking care of yourself is a whole, and that whole is what we imagined with the Budday app.

Jessica
Co-founder of Budday
Buddy in a proud, friendly pose
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